Winners of the 2025 NASCAR Euro Series season will experience the taste of Florence & Nardin’s champagne in podium ceremonies.
EuroNASCAR has appointed a new partner for the 2025 season. French winery Florence & Nardin will join EuroNASCAR’s list of partners as the official champagne provider.
The winery from Champlat-et-Boujacourt will provide all champagnes that will be sprayed on the podium ceremonies in the 2025 EuroNASCAR season.
“The NASCAR Euro Series welcomes a new partner for the 2025 season,” announced EuroNASCAR on 16 December 2024. “Luxury champagne house Florence & Nardin will be joining the championship as the official champagne provider of NASCAR in Europe.”
“All winners of the 2025 NASCAR Euro Series season will spray Florence & Nardin champagne, a spark of excitement perfectly fitting the championship’s continued growth in popularity and cultural relevance.”
Florence & Nardin is a historic brand of champagne and wines, having first cultivated its first fine liquor in 1847. The winery is currently owned by Alain Lord Mounir, who has a past association with NASCAR.
Alain Lord Mounir is the backer of Go Fas Racing’s international expansion in the late 2010’s. Go Fas and Alain’s collaboration were brief, but they achieved some spectacular results.
Go Fas won the 2017 NASCAR Canada title with Alex Labbe before switching its focus to EuroNASCAR. As of 2024, they’re still the only US outfit to enter a team in EuroNASCAR.
The US team finished second in the EuroNASCAR OPEN standings with Florian Venturi on their debut year in 2018. A year later, they famously signed 1997 Formula One champion Jacques Villeneuve. The signing led the Canadian to go out of semi-retirement and compete in the series for three years.
While Alain’s involvement in Go Fas’ international expansion came to an end in 2019, he still has racing in his blood. His vision for the sport led him to reunite with EuroNASCAR through Florence & Nardin’s partnership.
“Our sport is built on an unwavering commitment to excellence, a value that is also at the core of Florence & Nardin,” comments EuroNASCAR founder and President Jerome Galpin.
“It is with great pleasure that I announce this exciting partnership, which will begin in 2025. As the NASCAR Euro Series continues to grow and attract a broader, more diverse audience, the strength and reach of Florence & Nardin, owned by Julia Wine, makes it the perfect partner for us.”
“Together, we aim to further enhance the fan experience and preserve the heritage of our exceptional sport. This partnership marks a significant milestone for both organizations.”
“I would like to express my gratitude to Alain Lord Mounir, CEO of Julia Wine and owner of Florence & Nardin Champagne House, for his vision and dedication to the sport in bringing this collaboration to life.”
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