Bremotion and American football team Frankfurt Galaxy signs a partnership deal that will help both parties to endorse and promote each other on race week and ELF matches.
NASCAR and American football will cross paths in Europe after Bremotion, one of the leading German teams in EuroNASCAR, will enter an extended partnership with Frankfurt Galaxy, the inaugural champions of the European League of Football (ELF).
The spectacles of NASCAR and American football have already crossed paths in the United States, most notably with legendary coach Joe Gibbs and his racing team Joe Gibbs Racing, but Bremotion and Frankfurt Galaxy’s collaboration will be the first of its kind in Europe.
The partnership between Bremotion and Frankfurt Galaxy was already present during the NASCAR Oval GP at Raceway Venray. Galaxy’s logo was featured in the hood of the No. 99 IZECC Camaro driven by Tobias Dauenhauer and Dominique Schaak.
However, with the extended partnership, Frankfurt Galaxy will now be showcased in both the No. 99 IZECC Camaro and the No. 77 Auto Rehberg Camaro, primarily driven by Julien Rehberg in EuroNASCAR 2.
“The partnership with Galaxy is a natural step for us as a Frankfurt based company and the beginning of a new era,” said Bremotion CEO Patrick Brenndorfer.
“Both sports are completely different in nature, but there are also similarities. American football and NASCAR are about speed, strategy and teamwork. They are the most popular sports in the US and we want to bring the excitement to Europe and our fans.”
Frankfurt Galaxy is the second incarnation of the Frankfurt-based American football team. A franchise with the same name had already existed in the World League of American Football and NFL League, but it was revived in time ELF’s inaugural season in 2021.
Galaxy dominated the South Division that year and swept through the playoffs, beating country rivals Hamburg Sea Devils in the finals to secure the inaugural title in front of 22,000 fans at Düsseldorf’s Merkur Spiel-Arena.
“We are thrilled to have such a dynamic partner as Bremotion on our side,” said Galaxy’s Managing Director Eric Reutemann.
“The cooperation creates new opportunities to entertain our fans and grow the brands. We see a lot of potential in this partnership and are looking forward to this exciting journey.”
To further promote the partnership, a meet-and-greet and presentation of the two Bremotion machines will be held as part of the “Power Parties” event hosted by Frankfurt Galaxy prior to their home game against Paris Musketeers at PSD Bank Arena on 25 August.
A previous “Power Parties” event that exhibited the No. 99 IZECC Camaro was held on 10 August at PSD Bank Arena, the same day as Frankfurt Galaxy’s home match against Madrid Bravos. Galaxy won the game 37-20.
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