Monroe has been involved with NASCAR in the past, most notably when the brand appeared as one of the contingency sponsors in the Winston Cup cars for the 1981 and 1983 seasons.
“We are very happy to welcome Monroe to EuroNASCAR,” said NWES President, CEO, and founder Jerome Galpin. “Monroe has great products and has been involved in motorsports for a long time. We are proud that the brand has chosen our series as part of its promotion across Europe and beyond.”
“Participation in the NWES reinforces the Monroe brand’s position as a dynamic, performance-oriented and technology-driven brand,” said Massi Milani, the Executive Director Marketing of Tenneco / Federal-Mogul Motorparts.
“The association with racing is a key component in strengthening its reputation as one of the most trusted brands in Europe.”
Monroe began their expansion in 1964 when they started to expand their market to Europe. Further expansions were done to Japan, Australia, and Mexico market in 1972, the South American market in 1974, and finally the Canadian market in 1975. The company was purchased by Tenneco in 1977 and the Lake Forest-based company has remained as the owner of the Monroe brand since.
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Last Edited: 20 November 2024