EuroNASCAR’s ability to connect to the people is listed by Jerome Galpin as a big contributor to its success, according to his interview with Investment Reports.
EuroNASCAR CEO, President and founder Jerome Galpin made his definition of success known in an interview that he conducted with British-based publication Investment Reports.
Jerome received the opportunity to be interviewed by Investment Reports back in June, although it’s only recently that EuroNASCAR officially unveiled the interview via its social media accounts.
EuroNASCAR’s continued success are among the topics that the anonymous interviewer brought up.
When asked on whether EuroNASCAR has changed its formula to attract the record high attendances from 2024, Jerome responded by saying that it’s thanks to EuroNASCAR’s approach to prioritize activities that connect the people.
“The main thing about the NASCAR Euro Series is connecting people,” Jerome said. “The cars are just a tool for fun. We focus on building a community where fans, drivers, and teams come together to share our passion for pure racing.”
“In Europe, we all share an appreciation for American culture, whether it is through movies or TV shows. NASCAR brings that culture to life in a way that is accessible, colorful and entertaining.”
“At our events, you will experience elements of American culture like cheerleaders, country music, barbeque contests, and classic American car exhibitions.”
“You can meet drivers on the grid during the grid walk. It is a place where people connect physically with the sport, not just virtually.”
Jerome also describes the key elements that need to be fulfilled for EuroNASCAR to have a successful year in not just 2025, but also 2026.
“The goal is to continue growing and developing the series, attracting more people, and expanding our community,” explains Jerome. “Racing is just a medium for bringing everyone together to share a passion and have a great time.”
“We focus a lot on integrating with the community, and we do simple things like donating penalties to UNICEF instead of paying them to a federation. We also bring kids and schools to the racetrack to teach them the values of connecting with people.”
“Our success is already evident when we see packed grandstands at events like Brands Hatch or Vallelunga. It is great to see families and young kids smiling, meeting their heroes, and having fun.”
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