EuroNASCAR will have a worldwide reach for its 2026 season after signing agreements with partners such as DAZN, Sports Illustrated, KIJK and REV TV.
NASCAR Euro Series will complement its YouTube broadcast with a selection of partners that will broadcast all races from the 2026 season in their respective regions.
From 14 April to 16 April, EuroNASCAR announced 12 new partners that will broadcast the 2026 season alongside already announced broadcasters such as GP1, SPORTDIGITAL, CYTA Vision and AZAM TV.
REV TV from Canada was the first new partner to be officially announced. Already the current home for NASCAR Canada Series, REV TV will provide EuroNASCAR with its first official broadcasts on Canadian television.
Vittorio Ghirelli’s wildcard at GP3R in 2025, coupled with the addition of Raphaël Lessard, Brad Ranson and André Lortie to the 2026 grid, were cited as the driving factor in EuroNASCAR’s Canadian broadcast expansion.
“The NASCAR Euro Series adds yet another live racing series to REV TV and demonstrates our dedication to providing a wide variety of motorsport content to our viewers ,” said Mike Garrow, CEO of REV TV, to nascar.eu.
“Canadians got a sense of the talent of the NASCAR Euro Series last season when Italian multi-time champion Vittorio Ghirelli swapped seats with NASCAR Canada Series driver [Lessard], which was broadcast on REV TV. Now, they’ll be able to follow the series’ exploits all season long.”
A few hours later, EuroNASCAR announced a new broadcast partner for the Netherlands. KIJK will stream all races to Dutch NASCAR fans through their official website and the KIJK app.
Dutch fans will need to buy a one-time season pass for €19.99 to watch all races. According to the information provided by KIJK’s official website, the races will be available on-demand so long as the season pass has been purchased.
EuroNASCAR also stated that the season pass price will be adjusted “as the season progresses”.
“We see strong and growing demand for motorsport content within our network, and NASCAR is a natural next step in expanding that offering,” said Jort Koopman, Head of Distribution and Partnership for KIJK’s parent company Talpa Network.
“With KIJK as a destination for premium video and live sports, and supported by strong partners like Grand Prix Radio, we have the distribution and reach to bring the NASCAR Euro Series to a wider audience in the Netherlands and build a strong local fanbase.”
The following day on 15 April, EuroNASCAR announced three new broadcast partners. United States provider Sports Illustrated TV (SI TV) was announced first, securing EuroNASCAR’s first official TV broadcasts in NASCAR’s home region.
Sports Illustrated TV is the TV arm of legendary sports magazine Sports Illustrated. SI TV is available on streaming services such as Fire TV, Roku, DIRECTV, Plex, Sling and ANOKi.
In addition to the United States, Sports Illustrated TV will also broadcast EuroNASCAR races to the United Kingdom, South Africa, Australia, New Zealand, and Canada.
“We are very happy and proud of this partnership with one of the most famous American sports media brands,” Galpin said to nascar.eu.
“Together, we will deliver to American fans the unique flavor and atmosphere of European NASCAR racing. This is another big step in developing the worldwide exposure and attraction of the NASCAR Euro Series.”
SI TV’s announcement is followed by the announcement of two new global broadcast partners. The first to be announced is AX Sports, who will provide broadcasts through its NASCAR Euro TV streaming program.
AX Sports is a start-up program launched by Alain Lord Mounir, the team owner of Alumitec Racing, for the 2026 season onwards.
Controversially, AX Sports is using a “proprietary, AI-driven Virtual Performance Architect” to power its broadcasts.
EuroNASCAR claims that AX Sports’ AI “offers predictive analytics, real-time probability modeling for race outcomes, and instantaneous telemetry insights that convert passive viewership into a dynamic, informed dialogue with the race weekend”.
DAZN completes EuroNASCAR’s list of global broadcast partners when their broadcasting deal is announced just a few hours after AX Sports.
DAZN will serve as the primary broadcasters in the UK, Spain, Italy, France and Belgium. The British-based company will also provide coverage for subscribers in the US, Canada, Germany, Greece, Cyprus, Serbia, Czechia and Russia.
All other regions will receive free EuroNASCAR access through the DAZN website and app. Fans simply need to register an account with DAZN to be able to watch the races via the platform.
“By streaming every race of the NASCAR Euro Series for free, DAZN aims to introduce the championship to new viewers while serving its existing motorsport audience,” said DAZN’s CEO Shay Segev to nascar.eu.
“Our agreement supports the continued growth of the NASCAR brand in Europe and other international markets, leveraging DAZN’s global footprint.”
“This latest addition strengthens DAZN’s motorsport portfolio and reinforces its strategy of delivering premium sport without barriers.”
Lastly, EuroNASCAR announced on 16 April that seven partners will take up the rights to broadcast the 2026 races.
ANT1 (Greece), TV Nova (Czechia), Prima Sport (Romania), RTL (Luxembourg), Setanta Sport (Georgia), SwissSport.tv (Switzerland) and TV Start (Russia) will all “provide comprehensive live coverage” in their respective regions.
Croatian company GP1, the primary live stream provider for EuroNASCAR over the past five years, will also take up the rights to broadcast the series in other regions.
GP1’s EuroNASCAR broadcasts will be made available on televisions across Poland, Bulgaria, Slovakia, Slovenia, Czechia and Bosnia and Herzegovina.
The full list of EuroNASCAR’s broadcast partners can be checked in this link here.
Disclaimer: Credits for all photos are listed underneath each image.